2024年6月21日9:28 AM

What is AI-generated ad creative? Introducing what can be achieved and the recommended tools

What is AI-generated ad creative? Introducing what can be achieved and the recommended tools

The conventional wisdom was that no matter how much AI technology evolved, creative fields could not be replaced by AI.

However, recently, there has been a growing trend to utilize AI in advertising creatives.

In this article, we will take a detailed look at topics such as “What is advertising creative?” “Generative AI that can be used for advertising creative?” and “What can be achieved with AI advertising creative?”

We also introduce some auto-generation AI tools that can be useful for advertising creativity, so please take a look.

What is Ad Creative?

The term “advertising creativity” has become more common recently, especially since the spread of internet advertising.

Creative is originally an adjective meaning “original” or “creative,” but in the advertising industry, it is generally used to refer to productions such as commercial videos, flyers, and posters.

As the focus of advertising has shifted from offline to online, the creative elements that are expressed have also changed to banner images, videos, text, and more.

It is said that high-quality advertising can have a positive effect on products and services, but with Internet advertising, a “one-to-one” approach is even more important.

Unlike traditional mass advertising aimed at an unspecified number of people, “one-to-one” advertising requires tailoring to each individual’s tastes and personas, which will require a huge amount of work.

That is why creative production using AI is attracting attention.

Generative AI that can be used for advertising creatives

AI is good at processing large amounts of data.

Specifically, what kind of generative AI can be used in advertising creatives?

Generative AI that can be used for advertising creatives ①Text generation AI

First, there is the text-generation AI.

Text generation AI, such as ChatGPT, which has been a hot topic recently, can automatically create text when you specify the type of text you want, the atmosphere you want, and the number of characters.

For example, in an advertisement aimed at men in their 30s, you could create text that highlights the product’s rich functionality and ability to pay in installments, while for elderly people, you could appeal to its simple ease of use and ability to communicate with grandchildren. You can then create text tailored to your target audience.

It can generate everything from short sentences with strong messages to long, column-like texts, making it effective in streamlining creative work.

Generative AI that can be used for advertising creatives ②Image generation AI

AI can also be used to generate images, which is arguably the most impactful part of advertising.

That’s image generation by AI.

If you say, “I want to create an image to be used in a summer vacation resort campaign,” the resulting image will include a blue summer sky and ocean.

By specifying the resort location in detail, you can create an image that more closely matches your desires, and you can also adjust the brightness and style later.

Generative AI that can be used for advertising creatives ③Video generation AI

Unlike print media, internet advertising allows the use of video.

Video generation AI is a generative AI that can generate and edit videos from text, just like image generation AI.

For example, if you have already prepared an introduction to your product and want to create a video ad based on it, you can use the text from the article to create the video.

Generative AI that can be used for advertising creatives ④Voice generation AI

With the spread of smartphones, opportunities to open advertising banners while on the go have increased.

Many people prefer to hear information through their ears, so audio-enabled product advertisements are becoming more valuable.

Speech generation AI is a generative AI that reads text aloud and converts it into speech, but it can also adjust intonation, etc., to read in a more human-like way.

Generative AI that can be used for advertising creativity ⑤Music generation AI

Traditionally, music for advertisements was typically commissioned to be composed by someone else.

With the advent of music generation AI, it is now possible to automatically generate music by specifying the image and atmosphere of the song you want to create.

One of the attractions of music composed by AI is that it does not fall under the scope of copyright law (as of 2023).

Generative AI that can be used for advertising creatives ⑥Code generation AI

To create internet advertisements, you need a programming language, i.e., code generation.

Code generation AI can generate code from scratch, but it can also be used to detect and correct errors in programming created by humans.

By detecting and correcting code errors early, you can speed up your creative process.

What can be achieved with AI advertising creatives?

By using generative AI to create ads, a variety of things become possible.

I’ll introduce two specific points.

What can be achieved with AI advertising creatives: 1. Reducing production time and costs

First, it reduces production time and costs.

With mass advertising, a single ad aimed at an unspecified number of people was created over a long period of time, but with the “one-to-one” approach to Internet advertising, many banner ads must be created in a short period of time.

It would take too much time for creators to create banner ads by hand, but ad creatives that utilize generative AI can reduce significant amounts of time and costs.

One idea would be to use tools to assist creators in their work, rather than leaving all the work to AI.

What can be achieved with AI-based ad creatives? ②Create more effective creatives

The creatives created by generative AI are expected to have a high marketing effect.

One example is when the predicted effectiveness of ads already being delivered is compared with ads created by the generative AI, and only the creatives that exceed the predictions are delivered.

Google’s AI-powered automated ad creative generation

Google Ads

Google, a globally known company, has released “Google Ads.”

This is a convenient tool that automatically creates various creatives if you register assets such as “ad copy,” “headline,” and “images” in advance.

There are no initial costs, and you only pay when a consumer clicks, making it possible to place advertisements at a low price.

Another advantage is that the numbers needed to implement the PDCA cycle can be checked from the management screen, making it easier to measure the effectiveness of advertising.

Automated AI tools to help with advertising creativity

From here, we will introduce some automated AI tools that can be useful for ad creatives.

Automated AI tools useful for advertising creativity ①Adobe Sensei

Adobe Sensei creates creative content based on Adobe’s vast amount of past transaction data.

By learning the general layout, text, and photos as assets, it can produce creative work one after another.

By utilizing Adobe’s AI (artificial intelligence) and machine learning technology, it is also possible to create practical designs.

Automatic generation AI tool useful for advertising creativity ②ADVANCED CREATIVE MAKER

“ADVANCED CREATIVE MAKER” is a banner ad generation tool provided by Dentsu Digital.

This tool is designed to generate one banner ad in less than one second, and to use 10 to 20 ideas from over 1,000 banner ad candidates.

Tools that emphasize speed, such as “fast” and “large volume,” can be effective in reducing the burden on creators.

Automated AI tools useful for advertising creativity ③Extreme prediction AI

“Extreme Predictive AI,” developed by CyberAgent, is a reward-based AI generation tool, which is rare for an advertising creative tool.

The goal is not to generate a large number of creatives, but to only generate creatives that are predicted to have a higher effect than the ad creative currently being run, allowing us to create extremely high-quality creatives.

Creatives support both still images and videos, and compensation is only paid when the advertising is effective.

Automatic generation AI tool useful for advertising creativity #4: Midjourney

“Midjourney” is a recommended tool for those who want to casually try out generative AI.

Illustrations can be generated using only text prompts, allowing you to create illustrated advertising banners without having to prepare any materials in advance.

Automated AI tools useful for advertising creativity 5. Creative AI

“Creative AI” is a service developed by Kansei AI Co., Ltd.

We can utilize consumer data to create catchy slogans, package designs, and brainstorm naming ideas.

Analysis tools are also provided, which can be used to improve marketing effectiveness.

Automated AI tool for creative advertising ⑥Adnator

“Adnator” is a tool that allows you to create advertising banners in as little as three minutes, with the motto of “winning banners.”

It also has a catchy slogan creation function that uses ChatGPT, and anyone can use it for free.

Automatic generation AI tool useful for advertising creativity 7. Radius Five “cre8tiveAI”

” cre8tiveAI ” is a generative AI tool specialized in generating illustrations and videos.

Editing is intuitive, and the free entry plan allows up to 1,000 images.

Automatic generation AI tool useful for advertising creativity ⑧Amper Music

“Amper Music” is an AI software that automatically composes music.

Simply choose the genre you want to compose, enter prompts such as mood and length, and the AI ​​will create the music for you.

The generated music can be used for free.

9. Canva – an automated AI tool for creative advertising

” Canva” is a video-generation AI tool that allows you to create videos by entering text.

It is possible to generate videos using avatars, so you can create videos without having to film yourself.

Effects and stickers are provided, so you don’t need to use any other editing tools.

Automatic generation AI tool useful for advertising creativity 10. SoldOut Inc.’s “H-AI TD GENERATOR”

“H-AI TD GENERATOR” is an AI tool specialized for search advertising creativity.

Simply enter the LP (landing page) URL and keywords, and the ad headline and description will be automatically generated.

You can set the appeal of your advertising, allowing you to create creative content that is more target-oriented.

If you are interested in AI-driven advertising creativity, please visit MabuhayTech.

The era in which “advertising is made by creators” is changing.

With the spread of the Internet and technological advances in generative AI, there is a growing trend to utilize AI in advertising creativity.

The generative AI that can be used for advertising creatives ranges from “text generation AI,” “image generation AI,” “video generation AI,” “audio generation AI,” “music generation AI,” and “code generation AI.”

Of course, it is possible to create advertising creatives from scratch, but it can also be used as an auxiliary tool to reduce the burden on creators and produce higher quality advertising creatives.

The era of mass advertising aimed at an unspecified number of people is coming to an end.

Going forward, a “one-to-one” approach targeted at each individual will be important, and for this, it will be necessary to effectively use generative AI tools.

MabuhayTech supports ad creative using generative AI tools.

There are a variety of generative AI tools available, making it easier than ever to generate advertising creatives.

However, without the personnel capable of using the tools, it will be difficult to reap the benefits of generative AI.

If you are interested in AI-based ad creative or want to reduce the cost of ad creative, please contact MabuhayTech.

Let’s think together about what is best and what kind of creativity is possible.

Free consultation is here.