2024年6月20日3:20 PM

In what areas of marketing is AI effective? Here are some reasons why it’s attracting attention and examples of its use:

Marketing is essential for effectively selling products and services.

Marketing itself has been around for a long time, but AI marketing, which utilizes AI, has been attracting attention recently.

In this article, we will explain in detail what AI marketing is, why AI marketing is attracting attention, areas of marketing where AI is effective, and examples of AI use in the marketing field.

If you are struggling with marketing in an increasingly diverse and complex market, be sure to read this article.

What is AI marketing?

AI marketing refers to the use of AI technology in marketing activities.

Marketing is originally a system that involves market research and analysis to find out customer needs, product planning and development, and public relations activities when selling products or services.

These marketing activities are calculated based on large amounts of data, including customer information and sales history.

AI (artificial intelligence) excels at processing and analyzing such large amounts of data and is said to have a very high affinity for marketing.

For example, in online shopping, where the number of users has increased dramatically in recent years, an increasing number of companies are using AI to recommend products and optimize prices.

In an increasingly diverse and complex market, the amount of data handled is enormous, and marketing using this big data has progressed to a point where it would be impossible to achieve without AI.

It is expected that the amount of data handled will continue to increase in the future, and the importance of AI marketing will grow.

Events promoting the use of AI marketing are also being held in various locations.

Why AI marketing is attracting attention

The amount of data handled in marketing continues to grow.

However, there are other reasons why AI marketing is attracting so much attention.

We will explain three points that are attracting attention in AI marketing.

Reason why AI marketing is attracting attention: Shortage of marketing talent

When it comes to marketing, it’s essential to have someone with specialized analytical skills.

In recent years, data formats have become so varied and complex that it has become difficult to collect and organize data correctly by hand.

As the decline in the working population becomes more serious, it is no easy task to secure a certain number of people with analytical skills, which is why AI marketing technology is needed.

Reasons why AI marketing is attracting attention 2: Changes in purchasing behavior

The spread of the Internet has dramatically changed people’s purchasing behavior.

It has become common to search for, compare, and purchase products and services online.

Until now, advertising on TV commercials and in magazines has been used to raise awareness of products and services and lead to sales, but as purchasing behavior becomes increasingly digitalized, there is a need for marketing strategies that are more targeted to specific customer segments.

Reasons why AI marketing is attracting attention 3: Effective use of huge amounts of data

As competition between companies becomes increasingly fierce, the key to surviving is making effective use of the data you possess.

The amount of data collected through online purchasing behavior is enormous, and it will be difficult to analyze the data by hand, as has been the case until now.

By utilizing AI, huge amounts of customer and sales data can be processed quickly and accurately.

It will also be possible to analyze data that could not be processed by humans, enabling more in-depth marketing.

In this way, utilizing AI marketing is necessary for companies to gain an advantage.

Marketing areas where AI is effective

AI (artificial intelligence) has areas in which it excels.

Here are some areas where marketing analytics can be effective:

Marketing areas where AI is effective: Data analysis

AI is good at accumulating and analyzing data.

There is a limit to how much data humans can process and analyze by hand, and the more data there is to be processed, the more mistakes there will be.

If these analytical tasks can be entrusted to AI, it will lead to greater operational efficiency and allow time to be spent on tasks that only humans can perform.

Clarifying the division of tasks between AI and humans is expected to lead to improved business results.

Marketing areas where AI is effective: 2. Analysis of people flow

In recent years, there have been more opportunities to install AI cameras on the streets and inside stores, and the information they obtain is useful for analyzing people’s flow.

Analysis of people flow can be used for various purposes, such as improving product placement and alleviating crowding.

Marketing areas where AI is effective: Demand forecasting

AI is also good at making predictions from collected data.

If product demand forecasts can be made based on massive amounts of data, it will be possible to reflect this in product production volumes, pricing, and so on.

Accurate demand forecasting can also help reduce the risk of excess inventory and maximize profits.

Demand forecasting is a vital part of marketing.

Marketing areas where AI is effective: 4. Advertising management

When purchasing online, targeted advertising, such as listing ads, is an important aspect.

Using AI is also effective in managing such advertisements.

By collecting and accumulating data on each customer’s behavioral and purchasing history, it is possible to display the most suitable advertisements directly to potential customers.

The scope of AI use is also expanding in the creative aspects of advertising.

In today’s information society, advertising management should make good use of AI.

Marketing areas where AI is effective: 5. Handling inquiries

There is a labor shortage in many industries. Companies are struggling to secure staff to handle inquiries.

What is effective in this situation is the use of AI, such as automatic conversation programs called “chatbots.”

Using chatbots can automate customer support and increase customer satisfaction.

In addition, information obtained from chatbot conversations can be accumulated and used for marketing purposes.

The disadvantages of AI marketing and how to deal with them

Of course, there are also disadvantages to introducing AI marketing.

In the first place, the results of analysis using AI (artificial intelligence) are easily affected by the data quality and tools used.

In order to maximize the effectiveness of AI marketing, it is necessary to take measures such as “using data with as high accuracy as possible” and “ensuring a large amount of data.”

Furthermore, simply accepting the results of AI will lead to the thought process becoming a black box.

Make sure you understand the processes and algorithms behind AI decision-making and analysis, and strive to ensure the reliability and transparency of AI marketing.

Examples of AI use in marketing

Now, let’s take a look at some concrete examples of how AI is actually being used in the marketing field.

Example of AI use in the marketing field: Customer service by digital store clerks

Currently, customer service by digital store clerks is becoming more common in Japan.”

For example, one example is a convenience store where monitors are installed in front of the cash registers and avatars perform customer service tasks such as assisting customers in operating the self-checkout.

The avatars are controlled remotely away from the store, making this a new form of employment for convenience store clerks working outside of a store.

There have also been reports overseas of online shops seeing improved profit margins as a result of introducing “customer service” in which AI-based digital store clerks listen to customer preferences and make product suggestions.

Example of AI use in the marketing field ②Personalized direct mail

In the apparel industry, there are companies that have increased store visit rates by using AI in their direct mail to create “personalized direct mail.”

Traditionally, direct mail has typically consisted of sending the same content to all member customers, but with personalized direct mail using AI, it is possible to analyze customer preferences and select product suggestions.

It is expected that the recommended direct mail will lead to increased customer satisfaction.

Example of AI use in marketing field③Chatbot

As e-commerce sites continue to expand, more and more companies are introducing chatbots, automated conversation programs that utilize AI.

Chatbots can respond to customer inquiries 24/7, eliminating the need for full-time employees.

This system not only significantly reduces labor costs but also leads to increased customer satisfaction.

The questions asked of the chatbot will be collected as data and can be used for future marketing strategies.

Example of AI use in marketing #4: Improving store layout

In recent years, an increasing number of stores have installed AI cameras instead of conventional security cameras.

The AI camera can count the number of customers and the time they spend looking at each shelf, and it can then visualize this data.

You can understand the attributes of customers (gender, age, etc.) and use this information to improve store layouts to encourage more purchases.

While concrete efforts into AI marketing have only just begun, marketing that utilizes AI, such as personalized recommendations, customer service on e-commerce sites, and purchasing behavior analysis that collects and analyzes huge amounts of data, is expected to become even more important in the future.

In order to increase competitiveness among companies, it is necessary to introduce it as soon as possible.

If you are interested in AI marketing, please visit MabuhayTech

Marketing is very important in selling products and services.

However, with the spread of the Internet and the enormous volume of data being handled, it is no longer possible to process it manually alone.

What is expected to happen in this situation is AI marketing that utilizes AI (artificial intelligence).

Marketing strategies that utilize AI will be important in responding to changes in people’s increasingly complex purchasing behavior.

There are various marketing strategies that take advantage of the characteristics of AI, such as advertising management, demand forecasting, and traffic flow analysis.

MabuhayTech supports the use of AI in marketing.

We have begun offering an image generation AI service that utilizes the latest AI technology and can propose AI marketing that makes use of this service.

For example, by using a consistent AI model to make attractive product proposals across e-commerce sites, advertisements, and social media, it is possible to improve conversion rates and ultimately increase sales.

It is no exaggeration to say that consumer behavior has undergone a major turning point in recent years.

Marketing needs to become more precise and faster, and for this, AI (artificial intelligence) technology is essential.

If you are interested in AI marketing, such as “I want to differentiate myself from my competitors” or “I want to do more effective marketing,” please feel free to contact MabuhayTech.

Free consultation is here.